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Engagement Rate Calculator
Work out the engagement rate of any Instagram, TikTok or YouTube post from your follower count and interactions. Free, instant, and nothing is stored.
Engagement rate
0.00%
How to use this tool
- 1Open the post in your app and note the follower count for that account.
- 2Enter likes, comments, and saves or shares from the post's insights.
- 3Read the rate as it updates. Anything above 3% is strong on most platforms.
- 4Repeat across your last ten posts to find the format your audience rewards.
FAQ
Which engagement rate formula does this use?
Interactions divided by followers. It is the most widely quoted version and the one most brand briefs expect.
Should I include saves and shares?
Include them if your insights show them. They are a strong signal on Reels, and excluding them understates how a video performed.
What is a good engagement rate?
On most platforms 1% to 3% is normal. Above 3% is strong, and small accounts often see higher rates than large ones.
Is my data stored?
No. The calculation happens in your browser and nothing is sent anywhere or kept after you leave.